Mixer Plays the Long Game with Ninja Exclusivity Deal

Poaching is occurring every week in the live-streaming wars. Mixer’s latest announcement gives insight into its possible long-term strategy. Can exclusivity deals be leveraged into more valuable endorsements? The live-stream wars are in full swing with no clear indicators of where exactly it’s headed. With bank transfers rumored to be in the millions and low-impact […]

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Ninja Regrets Naive Pre-Fire On Jarvis’ Fortnite Aimbot Cheat Ban

Tyler ‘Ninja’ Blevins weighs in on Jarvis Fortnite perma ban controversy. Thinks rules shouldn’t apply to content creators to protect their livelihood. Acknowledges comments were wrong and expresses regret. Earlier this week, Epic Games permanently banned popular seventeen-year-old Fortnite streamer/YouTuber FaZe Jarvis for using aimbot cheats in a series of videos. The move sparked outrage […]

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Adidas Secures Ninja Deal, Sports Brands Double Up On eSports

Despite questions surrounding the long-term viability and commercial ramifications of switching to Microsoft’s Mixer streaming platform earlier this month, popular Fortnite streamer Tyler “Ninja” Blevins revealed today a partnership deal with sporting brand Adidas. Adidas x Ninja – Time In The news came packaged in a highly produced promotional video that – despite floating some […]

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